MSc Events Management

The events sector is a multi-billion pound industry, providing a significant contribution to regional, national, and global economies. It requires adaptable and highly skilled professionals who understand the processes of event planning and have the ability to manage in challenging, yet highly rewarding, environments.

This internationally-focused program provides students with the opportunity to develop their understanding of the dynamic socio-cultural, economic, and political contexts in which events are conceived and executed. The program features important contemporary themes, such as sustainability, entrepreneurship, the new marketing environment, and the role of events in society, and aims to develop the knowledge and skills needed for event management, equipping graduates with high-order managerial and intellectual skills.

There is an emphasis on strategic insight and a critical understanding of the operating environment. Traditional teaching methods are augmented by industry events and workshops.

The program is available for either a September or February start.

Contact hours

Each module typically consists of two or three weekly teaching hours over a teaching term of 12 weeks. Four modules are usually studied per semester, equating to eight to 12 hours per week. Part-time students will generally study two modules per term, equating to four to six hours of contact time per week. Hours of study may vary from term to term for both full and part-time students and can be spread throughout the week.

Postgraduate level study involves a significant proportion of independent study, exploring the material covered in lectures and seminars. As a general guide, for every hour spent in class, students are expected to spend four to five hours in an independent study. For more detailed information please contact the Programme Leader.

Industry Links

The program seeks to engage students in collaborations with events industry partners and take a lead role in planning, organizing, and delivering live events to a specific brief negotiated with the client.

The School benefits from established links with events industry practitioners. Contributions from guest speakers with specific event specialisms have included Matt Franks, Director Of Events at global communications agency DRPG; Cassander van Eerd, Director and owner of Clockwork Orange Productions Limited and designer of event experiences; and Liz Bannister, Director at Metro Broadcast, specialists in video and broadcast projects for corporate events.

Features

Special features include enhancing delivery by students engaging with industry events and workshops that support planning and organizing live events.

Events Management students can use a ‘ Concept Suite’ to allow them to utilise and experiment with different technologies and styles of learning and teaching. The suite includes Samsung Flips, digital whiteboards, and a digital wall with Nureva Span.

Students can also work on contemporary business and educational project themes. By partnering with designated clients, students are able to actively engage with the concept, design, and delivery of live events. Examples include a multicultural festival; a careers and employability event; PRME Conference; and Lincoln Heritage Award launch.

Research at Lincoln International Business School

Students are actively engaged in a range of university research groups and projects. Recent examples include working with University and external stakeholders on the development and launch of the Lincoln Heritage Award (student-focused employability framework).

Another project is a collaboration developed between staff colleagues and students with Lincoln City Foundation (LCF) to assist volunteers with planning and delivering community events in the Sincil Bank area of Lincoln.

"This information was correct at the time of publishing (July 2023)"